Adidas Colombia | MatchaChá

Concept: An exclusive event showcasing Matchachà’s collaboration with Adidas Colombia. Structured by two groups separated between a pilates and barre workout to then relax with a matcha ceremony.

Approach: Working alongside either creative teams to bring the event to life. I made sure to capture the event in all its aspects whilst making sure to keep the edit in mind. Whilst the shooting was crucial, the editing aspect was the most important as I crafted the storytelling, feel and mood of the event, all encapsulating Adidas and Matchachà’s essence.

Execution: From onsite event shooting (production) to editing and delivery (post-production). Ensuring that every visual element reinforced the project’s vision and the brands mission for a successful launch.