Gyidi mu

Concept: An exclusive campaign titled “Faith in Motion” - capturing the soul of the brand. ‘Faith” relates directly to Gyidi Mu; Self-belief, inner conviction, and trusting your path. ‘Motion’ conveys movement, progress, growth. Whether it's physical (wearing it, traveling, stepping into new rooms) or metaphorical (the journey). Ultimately with the Ferrari symbolising the power and movement of the campaign.

Approach: Working alongside the founder (Jordan Montgomery) to bring his vision to life. With his initial idea of wanting a car in his film, I made sure to bring him the perfect one to encapsulate the mission of the brand and soul of the campaign, with locations being in around Bergamo, Italy, fitting the narrative. A custom strategy with teasers, trailers and a short film, all accompanied by an exclusive magazine style photo collection.

Execution: From initial moodboarding to final deliverables, I led the full creative direction, photography, filmmaking and content distribution strategy. Ensuring that every visual element reinforced the project’s vision and the brands mission for a successful launch.