Hamilton x Janie Bryant

Concept: A campaign to showcase their partnership with Janie Bryant.

Approach: To encapsulate this project, I curated the creative direction for both watches. Whilst in the Egyptian desert, One transforming it to an outer pink planet and the other in a darker universe to evoke a sense of wonder and exploration. All with the goal to reimagine the relationship between past, present and future.

Execution: From initial moodboarding to final image delivery, I led the creative direction and photography, ensuring that every visual element reinforced the project’s vision and the brands mission.

Person wearing a silver analog watch and purple puffer jacket, with hand touching hair.
Woman wearing a purple jacket and a watch, touching her collar, with curly hair and a pink background.
Person wearing a pink jacket and a silver chronograph wristwatch with a pink strap.
Person in purple jacket and gray jeans sitting on pink surface, wearing brown boots and a watch.
A woman in a jacket and boots sits on a rocky, pink-tinted desert landscape, gazing at a crescent moon and starry sky.
Close-up of a wristwatch with a leather strap placed on a pink rocky surface under a starry sky, emphasizing its intricate dial and tachymeter feature.
Luxury wristwatch with leather strap, set against a pink desert landscape with a crescent moon and starry sky.
Person wearing a white jacket and a gold watch with a celestial-themed background.
Close-up of a gold wristwatch with a black dial and tachymeter, worn on a person's wrist.
Gold wristwatch on person's arm with a dreamy, starry overlay background.
A person wearing a white puffer jacket with a purple lining and a gold watch. The background features a galaxy-like pattern with stars and cosmic colors.
Person wearing a gold watch with a black dial and leather band, partially inside the pocket of a white jacket.
Close-up of a wristwatch with a black dial and gold accents, featuring chronograph subdials and a gold strap, on a textured surface with a blurred background.
Gold wristwatch with chronograph features against a space-themed background with stars and a purple-toned moon.