Jazzmasters

Concept: A project to embody the CityLife that comes with wearing Jazzmasters.

Approach: I directed the talent to blend into Milans modern city corners to evoke a feeling of sophistication with a touch of modernism. Whilst the environment was dominated by a cold colour palette, I made sure to seek warm flares to add a touch of vibrancy, contrast and interest, all to further reinforce the storyline.

Execution: From initial moodboarding to final image delivery, I led the creative direction and photography, ensuring that every visual element reinforced the project’s vision and the brands mission.

Person wearing a beige dress and a wristwatch with a black leather strap.
Person wearing a gray coat and a silver wristwatch, holding their own wrist, partially obscured by structures.
Person wearing a silver wristwatch with a leather strap, visible through a window, wearing a beige long-sleeved garment.
Blurred image of a person wearing a beige trench coat and a wristwatch with a leather strap, with sunlight creating colorful flares.
Person wearing a silver watch with a blue face, crossed arms, wearing a long-sleeved, buttoned garment.
Close-up of a person wearing a wristwatch
Close-up of a person wearing a wristwatch with a blue dial and silver metal band.
Close-up of a person wearing a silver wristwatch with a blue dial and adjusting it on their wrist, dressed in a light-colored outfit.