Khaki Field Titanium

Concept: This campaign aimed to display Hamilton’s new titanium line as the perfect watches for rugged adventurers.

Approach: Together with the creative team, I curated the visual identity to the watches story with purposeful outdoor props and hiking outfits to match the lifestyle. To immerse the audience, I scouted locations in the Italian mountains, making sure they fit the robust lifestyle criteria. And with important dial features, I kept a warm sunset colour palette and making sure texture is evident.

Execution: From initial moodboarding to final image delivery, I led the creative direction and photography, ensuring that every visual element reinforced the project’s vision and the brands mission.

Silver wristwatch with blue dial on stone surface.
A black wristwatch with a white face and numerals, placed on a tan fabric surface alongside a zipper and a flashlight.
Serene mountain landscape at sunset with lush green forests and distant peaks under a cloudy sky.
Close-up of a person wearing a silver wristwatch with a blue dial and luminescent hands on a metal bracelet, in an outdoor setting.
Close-up of a person's hand resting on a rock, wearing a blue dial wristwatch with a metal band, outdoors.
Close-up of a person wearing a black wristwatch and holding a trekking pole.
Person hiking on a trail through a forested mountain landscape during sunset
Close-up of a person wearing a silver wristwatch with a blue dial, outdoors.
Black wristwatch with a military-style nylon strap placed on a tan fabric surface, displaying time and date.
Blue watch with silver casing on a rocky surface outdoors
Person outdoors holding a black object, wearing a metal watch with a blue dial and a brown jacket.
Person wearing a brown and green jacket, adjusting the collar, with a blue wristwatch on their left hand.
Close-up of a person wearing a black wristwatch with a black dial, resting their hand in a jacket pocket.
A person wearing a black wristwatch with a brown coat.
Mountain landscape with rocky peaks, green slopes, and scattered trees, under a light sky.
Wristwatch with a blue dial on textured rocks
Person wearing a silver wristwatch with a blue dial while holding the collar of a black jacket.
Black wristwatch with a round face and white markings, placed on hexagonal basalt rock formations.
Person wearing a brown jacket with a black watch on the wrist