Khaki Field

Concept: Aimed to be rugged and reliable in challenging environments, yet remaining fresh and timeless.

Approach: With the goal of showcasing the watch in its appropriate environment, I immersed it in a storyline of an adventurer in the Egyptian Desert. I tailored the shoot with the right outfits, props and making sure to have 2 vehicles (quad and jeep) in order to widen the dynamic of the story.

Execution: From initial moodboarding to final image delivery, I led the creative direction and photography, ensuring that every visual element reinforced the project’s vision and the brands mission.

Close-up of a wristwatch with a brown leather strap, featuring a black dial with white numerals.
Close-up of a person wearing a wristwatch with a black face and brown leather strap, hands crossed over each other, wearing a black shirt.
Person riding a motorcycle wearing a black shirt and holding the handlebars.
Analog wristwatch with a brown leather band on sandy ground, black dial, and white numerals.
Person riding an ATV on a sandy, dusty terrain with dust clouds rising around.
Close-up of a person's arm with a watch, reaching into a bag inside a vehicle.
Close-up of a wristwatch on a person's wrist with a brown leather strap and a black dial displaying time.
Person wearing a wristwatch holding a steering wheel inside a vehicle.
Close-up of a person with a watch resting their arm on a vehicle with the number 70.