Khaki Navy

Concept: Aimed to be rugged and reliable in challenging environments, yet remaining fresh and timeless.

Approach: With the goal of showcasing the watch in its appropriate environment, I immersed it in a storyline of a swimmer in the Egyptian Red Sea. I tailored the shoot with the right outfits, props and making sure to have 2 boats in order to widen the dynamic of the story.

Execution: From initial moodboarding to final image delivery, I led the creative direction and photography, ensuring that every visual element reinforced the project’s vision and the brands mission.