Jazzmaster bestsellers in New York City

Concept: This shoot projected to refresh the collection’s bestseller visuals with timeless city lifestyle.

Approach: With the vision of New York’s energy, I conceptualised their bestsellers in an environment that matches their unique design. Collaborating with the talent, we selected the wardrobe to have the watches in the spotlight, whilst following the city’s cooler and concrete jungle colour palette.

Execution: From initial moodboarding to final image delivery, I led the creative direction and photography, ensuring that every visual element reinforced the project’s vision and the brands mission.

Person wearing a watch with brown leather strap holding a camera.
Wristwatch with brown leather strap on a textured surface with soft lighting
Person wearing a black jacket and a silver wristwatch with a black dial.
A person walking on a city street, holding a camera, dressed in a casual gray shirt and white t-shirt, wearing a watch and carrying a backpack.
Silver wristwatch with black dial and open-heart design on a textured surface, blurred background
Person holding a Canon camera, wearing a silver watch, in an outdoor urban setting with a blurred background.
Close-up of a hand wearing a silver watch with a metallic band and blue face featuring a visible mechanical movement.
Man wearing black shirt and wristwatch with leather strap, standing on city street with yellow taxis in background.
Person holding a subway rail with a watch on their wrist, displaying a blue face.
Person holding handrail while walking up stairs outdoors