Open Heart Jazzmasters '24
Concept: This project aimed to display a classic feel with a touch of modernism from their new Open Heart design collection.
Approach: Working with Hamilton’s creative team, I refined the visual identity, selected the wardrobe to pair with the vintage sports car and scouted the locations, all in coordination with the mood and colour palette of the watch selection. As the shoot was to be released in Spring, I remained in the warm colours, from all the elements to the photo editing, while keeping a clean and sophisticated aesthetic.
Execution: From initial moodboarding to final image delivery, I led the creative direction and photography, ensuring that every visual element reinforced the project’s vision and the brands mission.