Pan Europ Auto

Concept: This project aimed to reinvent the retro aesthetic from the 60s, with style and class.

Approach: In coordination with the creative team, I conceptualised the photoshoots world-building. Blending the watch’s vibrant style with the proper sports car, paired with the styling of a leather jacket and Italian countryside locations, I captured the essence of the vintage-inspired design and sporty energy.

Execution: From initial moodboarding to final image delivery, I led the creative direction and photography, ensuring that every visual element reinforced the project’s vision and the brands mission.

Close-up of a Hamilton Pan-Europ automatic watch with a blue, red, and white NATO strap against a vintage car speedometer.
Men's wristwatch with blue, white, and red nylon strap, placed on a concrete surface in a sunny outdoor setting.
Vintage wristwatch with a blue, red, and white NATO strap on a black leather seat.
Close-up of a person with a blue wristwatch resting their arm on a red vintage car, with a scenic background.
Watch with blue, red, and white nylon strap on stone surface, blurry red car in background.
Close-up of a Hamilton Pan Europ automatic watch with blue dial and black leather strap.
Blue dial wristwatch with blue, red, and white fabric strap on black background.
A wristwatch with a black strap and blue dial placed on a red surface.